March 2010 Archives

Do you use a rubber band and your pocket rather than a bank account to store cash?

Or do you hide money under the mattress? Are you too busy to balance your checking account? Want to give your kid in college a debit card with limited balances? Need a safe way to carry cash for a trip?

If you answered "yes" to any of these questions, Nevada Federal Credit Union and some of the country's biggest retailers have a product designed for you.

It's a prepaid debit card. It functions similarly to a standard bank debit or ATM card. Unlike a checking account, however, you can't be dinged for bounced checks, because prepaid debit cards don't cover purchases for more than the amount.

"It's like a bank account in your pocket," said Jerry Welch, chairman and chief executive officer of nFinanSe of Tampa, Fla.

He runs a startup company that offers prepaid debit cards and spoke to me during a recent trade association conference in Las Vegas. A nFinanSe spokeswoman said the company sells its prepaid cards in Nevada through Coinstar, which has vending machines that convert coins into paper money.

Welch sees a giant market for his debit card products. A 2009 government survey shows that 30 million households or about 60 million adults are unbanked or underbanked. Underbanked households include those who have a bank account but use check cashing services, payday loans, rent to own or pawnshops.

Wow Card Services, a startup company based in Las Vegas, was touting prepaid cards a few years ago. It was acquired.

Some of nFinanSe's competitors are giant. Wal-Mart offers a prepaid debit card through Green Dot Corp. of Monrovia, Calif. Wal-Mart didn't return calls for comment. A Green Dot contact declined comment and pointed to a company's prospectus filed with the Securities and Exchange Commission.

Green Dot is preparing an initial public stock offering for $150 million with underwriting assistance from J.P. Morgan and Morgan Stanley. The company believes it is the country's largest provider of prepaid debit cards and offers the cards through Walgreens, CVS, Rite Aid, Kroger, Radio Shack, Kmart and 7-Eleven.

Green Dot reported $234.8 million in revenue and $8.2 million in profit for last year.

Closer to home, Nevada Federal Credit Union is gearing up to promote prepaid debit cards for its 85,000 members.

"We think it's going to be very, very popular," Nevada Federal CEO Brad Beal said.

The credit union has offered its prepaid debit card for two years. Although it has only several hundred members using the product, Nevada Federal hasn't marketed the product heavily yet.

Here's how it works: Membership in Nevada Federal is a requirement but people who live or work in Clark County and Pahrump are eligible to join the credit union with a $5 deposit in a savings account.

Go to one of the Nevada Federal branches to join and also to sign up for a prepaid debit card. Up to $3,000 can be loaded on the card. There's no fee for issuance of a prepaid card.

Nevada Federal uses Visa for the product. So prepaid participants can use the cards anywhere Visa credit and debit cards are accepted around the world. In fact, some members get prepaid debit cards to take on vacation because they need not worry about someone using the card to steal their identity, Beal said.

Nevada Federal protects members against prepaid card losses if a member can document the card was stolen or lost.

Members can sign up for direct deposit of their wages and Social Security benefits to the prepaid card.

Members can reload the card anytime by depositing cash at a credit union branch or drawing funds from another Nevada Federal account, but Nevada Federal collects $2.95 for all but direct deposit reloads. Nevada Federal charges a $2 fee for withdrawals from automated teller machines, plus any additional fee imposed by the ATM owner if it is not a Nevada Federal ATM. The credit union deducts $3 monthly from the account for maintenance.

Debit card users can monitor their card use at the Nevada Federal Web site for free or pay a $2.95 fee for automated information by telephone.

Nevada Federal charges no fee for purchases made with the prepaid card, and members can avoid the ATM fee by obtaining cash back with purchases at many merchants.

In mid-February, Nevada Federal introduced a similar product specifically designed for consumers who have problems managing checking accounts, said Assistant Vice President Maria Dlouhy said.



(Source: Business Wire)trackingMore than 1800 banks and credit unions made changes in how they handle overdrafts since Regulation E, mandatory opt-in for debit card and ATM overdrafts, was made a requirement by the Federal Reserve on November 11, 2009. Of all the financial institutions surveyed, 11.4 percent either increased price, decreased price, began offering or stopped offering overdraft service. These results come from a nationwide statistical survey of more than 2,000 banks and credit unions conducted in early March 2010 by Moebs $ervices, Inc. a Lake Bluff, IL- based economic research firm.

"Two facts from this survey surprised us," noted Michael Moebs, economist and CEO of Moebs $ervices. "Those were the number of depositories that started overdraft programs for the first time and the number that stopped offering overdraft programs," said Moebs.

Of depositories surveyed, 11.0 percent started a new overdraft program, according to Moebs. "This is important," said Moebs, "This tells me banks and credit unions want to streamline their operations and comply with the regulations. These banks and credit unions want to do the right thing for the consumer."

Of the depositories surveyed, 13.5 percent threw in the towel and opted out of offering overdrafts. "So, Bank of America wasn't the first to do this: over 200 institutions have," said Moebs. "This is an incredible opportunity for community banks and credit unions to grab market share and help those 33 million Americans whose banks have stopped offering overdrafts."

There were other significant changes, according to Moebs. Among financial institutions that changed their practices, 18.4 percent did so by decreasing their OD price. "This is significant since decreasing the price will actually stimulate volume and produce more net revenue," explained Moebs. "An increase in price, which is what 57.1 percent of banks and credit unions did, will actually reduce consent of those opting in to debit cards for overdrafts and will decrease net revenue of depositories."

Overall, according to Moebs, since the Fed introduced mandatory Opt-In for debit cards and ATM on November 11, 2009, the median price nationwide for all depositories stayed at $27 per overdraft. NSF changes increased from $25 for returning a check to $26. Specifically for overdrafts, banks stayed at $30 per overdraft lead by the huge banks like Bank of America and Chase, which are over $30, yet credit unions remained at $25 per overdraft.

Moebs concluded, "This proves that good regulation by the Fed, which doesn't tamper with market forces such as price, produces good results. Banks and credit unions are getting into the OD business, leaving the OD business, and increasing and decreasing price. Consumers and providers win."

About Moebs Services

Michael Moebs is an Economist and the CEO of Moebs $ervices, Inc., headquartered in Lake Bluff, Il. For more than 25 years,Moebs Services has been collecting and analyzing primary empirical data about financial institutions' services, pricing, operating expenses and financial condition in a counter intuitive approach, which provides simple solutions to complex issues.

You need to book a flight, rent a car, reserve a hotel room or buy a shirt that's only available online but you don't have a credit card or a debit card.

In today's America, no plastic usually means no deal when it comes to such transactions.

So you walk into your local supermarket and find an alternative: a prepaid debit card. Deposit money onto the card, and you can use it for any transaction you could make with a credit or debit card.

But the solution comes at a price. There is a fee for activating the card and possibly a fee each time you use it -- and there can be an inactivity fee if you don't use the card often enough.

Customers say they like the cards' convenience, and for some, they are cheaper than traditional checking accounts, with which they can incur low-balance fees, overdraft charges and fees for some ATM transactions. People without bank accounts must buy money orders or pay high charges at check-cashing stores.

Austin resident Stephanie Walsh, 48, said she started using a prepaid debit card from Austin-based NetSpend Corp. about a year ago "because I was tired of bank charges."

Walsh didn't close her bank accounts, but she estimates she saves $20 to $40 per month using a prepaid debit card instead of an ATM card.

Walsh said she was drawn to the prepaid debit card because it allowed her to better "manage my own money."

Rosalia Salinas, 27, of Del Valle has been using a Walmart MoneyCard for about a year.

"My mom never showed me how to manage money, so my husband is showing me how to do that with the card," she said.

However, Salinas said, "I think the fees are a little bit too much. They charge you $3 every time that you put money on the card, and if I check the balance, they charge $3."

As the U.S. economy evolves away from the use of cash, more people are using nontraditional banking methods such as prepaid debit cards.

Providers say the cards are a legitimate alternative for consumers who don't -- or can't -- use traditional banking services, and are safer than cash.

Critics question the fees, which vary widely among providers, and say the cards lack the protections of traditional credit or debit cards and target low-income people.

Unlike traditional debit cards, prepaid cards are not attached to a consumer's bank account. Instead, customers deposit money with the card's provider to "load" the cards.

Before 2000, prepaid debit cards were virtually unknown, but their use is growing fast.

In 2007, consumers loaded about $2.1 billion on the cards, according to the Mercator Advisory Group, a research firm for the payment industry. That increased to $36.6 billion in 2009 and is expected to reach $119 billion by 2012.

The industry's popularity hasn't spared it from critics, who say prepaid debit cards carry high -- and often hidden -- fees.

Card fees can vary widely, according to a 2009 study by Consumers Union, the nonprofit publisher of Consumer Reports . The study cites 12 types of charges, from fees for activations, transactions and inactivity to charges for customer service.

However, those in the prepaid debit card industry say their fees are no worse, and in some cases are lower, than those charged by banks for checking accounts and other services.

An industry-funded study by Bretton Woods Inc., a financial advisory firm, said a checking account can cost as much as $353 a year, assuming six overdraft charges as well as other fees. That compares with $207 for a direct-deposit prepaid card. Without overdraft charges, checking account fees tended to be lower than those for prepaid cards.

A number of consumer advocacy groups have called for more transparency about the fees and more legal protections for customers.

If a traditional debit card is lost or stolen, the Electronic Fund Transfer Act, which is administered by the Federal Deposit Insurance Corp. , limits the card owner's liability to $50 if they report unauthorized use within two business days.

Prepaid cards should have the same legal protection, said Jean Ann Fox of the Consumer Federation of America.

Those in the prepaid industry say they voluntarily provide protections for consumers.

NetSpend CEO Dan Henry said his company limits liability for customers in the event a card is lost or stolen because it is good business.

"I am a free-market evangelist, and I don't think the FDIC needs to be mandating those laws," he said. "I can tell you those companies (that don't protect consumers) won't be around."

Don Finn, chairman of the University of North Texas' accounting department and an expert on business ethics, said there is reason for concern because "consumers do not always have the financial expertise to make rational financial decisions, especially if their needs are great."

However, Finn said in an e-mail interview, the "reality is that the existence of a prepaid debit card is not illegal nor even unethical."

"At some level, there is the 'buyer beware' principle," said David Miller, director of

Princeton University's Faith and Work Initiative and an expert on business ethics.

"The consumer has their own responsibility. They are legal adults -- they can buy liquor, they can vote, they can serve in the military -- so they can decide if they want to buy this product."

Taylor Price, who uses a debit card for almost all his purchases, thinks the new federal rules that prevent banks from charging overdraft fees without his permission could save him big in the future.


Last fall, the 19-year-old college student ordered his usual cheap lunch: two tacos for $1 at Jack in the Box in Santa Rosa.

To his surprise, the cash-strapped student ended up paying about $41 for those two tacos because he didn't have enough money in his account and he got charged overdraft fees by Wells Fargo.

"I knew I was low," Price said. "But I thought if I didn't have the money, it wouldn't work."

He was wrong. But come this summer, that changes.

Under new federal regulations, banks and credit unions will no longer be able to process debit or ATM card transactions unless the underlying checking account has sufficient funds -- or the cardholder gives explicit permission to process underfunded transactions.

The new rules take effect July 1 and apply to existing customer accounts starting Aug. 15.

The rule change has been widely applauded by consumer advocacy groups, which were frustrated that most banks automatically enrolled customers into the fee-laden programs.

But it could cost financial institutions billions of dollars in lost revenue, and the industry is still grappling with how to respond.

Exchange Bank, Sonoma County's largest local bank, generates about $2 million in overdraft fees on debit cards annually, said Brad Hunter, head of electronic banking. Officials are still determining how to deal with any revenue loss from the new rules.

The entire banking industry might have to abandon some perks as a result, he said.

"This may be the death of free checking," Hunter said, echoing others in the banking industry. "A lot of institutions justify free checking because they can make it profitable by the overdraft fees."

Exchange Bank officials are watching how the state's two largest players -- Wells Fargo and Bank of America -- adjust to the new rules before making any decisions.

So far, two dramatically different approaches have emerged from the major banks.

On Monday, Bank of America followed Citibank's lead and announced it was doing away with its $35 overdraft fee associated with debit cards -- a move that The New York Times estimated could cost the nation's largest bank billions of dollars. Bank of America customers will no longer be allowed to use debit cards to overdraw their accounts, even if the customer is willing to pay the $35 fee the bank currently charges.

On the flip side, Chase has launched an aggressive direct-mail campaign to encourage customers to enroll in its voluntary overdraft protection program.

"Your debit card may not work the same way anymore, even if you just made a deposit. Unless we hear from you," the bank is telling customers.

Chase wants customers to opt in to the program, which will allow it to continue providing the service and collecting its $25 to $32 fee.

Wells Fargo hasn't announced any revisions to its overdraft fees yet.

"We are getting ready to share our plan with employees," Wells Fargo spokeswoman Julie Campbell said Friday. "And then we will roll it out to customers."

The rule changes do not impact under-funded checks, which can still be processed by banks and credit unions even if customers have not given their permission.

Exchange Bank is leaning toward letting customers opt in to an overdraft program for debit cards and ATMs, rather than eliminating it entirely like Bank of America, Hunter said. But it has no plans to run an aggressive campaign similar to the Chase direct mailings that have arrived in Sonoma County mailboxes, and which have been lambasted by consumer advocacy groups as misleading.

Redwood Credit Union, the county's second-largest financial institution, will offer its members the opportunity to opt in to its overdraft protection for debit card transactions, according to a statement by Cynthia Negri, who oversees credit and debit card services. The credit union declined a request for an interview to discuss how the new rules would affect its revenues. Currently, members are automatically enrolled in the program and charged $22 per transaction.

Banks and credit unions say their overdraft programs provide an important service. Many customers at Exchange Bank want it to cover their phone bills, utility bills and other critical payments, even if they have to pay its $28 fee, Hunter said.

He understood that people got frustrated having to pay the fee after buying a cup of coffee, but said with debit card purchases there was no way for the bank to distinguish between a critical payment and a luxury purchase.

Jeannine Moore, a spokeswoman for the Consumer Credit Counseling Service, agreed that consumers are better off with an opt-in program than no program at all. Sometimes customers need help covering a bill, and they are better off paying the fee, she said.

Moore re-directed some of the outrage over overdraft fees back at consumers.

"The banks aren't the villains. It's a matter of people taking responsibility for their personal finances," she said. "Ultimately it is your own account, and you need to manage it."

A small percentage of people account for the bulk of overdraft fees, according to a study by the Federal Deposit Insurance Corporation.

About 14 percent of customers accounted for about 93 percent of overdraft fees charged by banks, according to the 2008 study. And an incredible 5 percent of customers accounted for 68 percent of the fees, annually paying $1,610 in charges.

These few customers have essentially subsidized free checking for everybody.

But the prospect of losing free checking doesn't bother Ginna Green, a spokeswoman for the Center for Responsible Lending.

"Consumers aren't looking for a free ride, they are looking for a fair ride," she said. "I think when fees and costs are up front, consumers are happy."

Job losses in the U.S. may be in the process of bottoming, but the employment market is surely nowhere near being healthy yet. So, it's not surprising that innumerable people find themselves lacking the cash to make even the most basic purchases or pay their usual monthly bills.

That's why
"money stores" that provide short-term loans by using car or jewelry as collateral have become enticing to Americans who need funds to cover necessities -- especially when their credit card limits have been cut, they're unable to get a traditional bank loan or they even lack any bank account at all.

Most people who turn to such short-term credit sources do so to "cover recurring expenses like rent, food or bills . . . and to cover home mortgage payments," according to a
survey by the nonprofit Texas Appleseed. And yet, top federal regulators warn that people who use these loans repeatedly can end up in serious financial hardship because the loans come with such high interest rates.

Small Storms Become Big Storms


So, what are people to do? Being in a financial tight spot is fraught with difficulty, but there are a few options to consider. Active initiatives are now available from both governmental and nonprofit groups.

For instance, Joshua Reynolds runs a program at
nonprofit organization Family Services of Greater Houston, which makes auto-title loans and offers low-cost alternatives to payday loans (in which a working person's next paycheck serves as the collateral). "A lot of our clients don't have the cushion to weather small storms, but those become big storms when they take out high-cost loans," says Reynolds, a vice president of emerging programs at the nonprofit. His group writes loans with annual rates that average around 8%, compared with effective annual percentage rates of 300% to 500% or more for typical money-store loans.

The group works closely with each borrower to ensure that he or she has the income to make repayments, and it helps the borrower budget a monthly payment schedule. Instead of writing out a short-term loan that most people cannot pay back in a month's time, Family Services of Greater Houston will make a $5,000 car loan, for example, for around a two-year term with a $200-a-month payment. Financial coaching is mandatory for anyone who takes out these loans. "We want to break the cycle and help them build savings for future emergencies."

Reynolds says in his experience, each borrower his group works with wants to repay loans and to improve credit. So far, the group has made just under 2,000 loans, and its experience has been heartening. "Nine out of 10 borrowers successfully complete their loan," he says.

Affordable Loans From Banks

Another network that borrowers can tap into is
a pilot Federal Deposit Insurance Corp. small-loan program, which ends in October 2010. The program has 30 participating banks in several states and is intended to identify effective and replicable business practices to help banks incorporate affordable small loans into their mainstream services.

"Banks are well positioned to offer small-dollar loans at greatly reduced costs and help their customers build savings in the process," said FDIC Chair Sheila Bair in a recent speech. In this program, people can get loans up to $1,000 with annual percentage rates below 36% and no prepayment penalties.

Bair has also shone a light on Americans who are "unbanked" or "underbanked." Last year, she released a survey that showed over a quarter, or 25.6%, of all households either have no checking or savings account, or have a bank account but still choose to rely regularly on alternative lenders such as payday loan stores and pawnshops.

"These stores lure people in by making such things as money orders much cheaper than banks," says Anthony Santiago, chief operating officer of Newark Now, a program that aims to improve the industrial city in New Jersey. "Many landlords only accept money orders for rent, and people need the service cheap. It's as simple as that."

"An Opportunity to Get a Second Start"


Since the FDIC released its report, several states and cities have joined a program called "Bank On" to get the unbanked to open accounts. For example, banks that have signed up in the Newark effort offer people one free money order a month, and they're making financial education a key component of the initiative. "It's an opportunity to get a second start, act responsibly and learn to save for unforeseen expenses," says Santiago.

The program has different components in different cities and has also been adopted by Seattle, California, Illinois, Denver and St. Petersburg, Fla., among others.

Other initiatives have been launched elsewhere. Lyn Haralson, a community affairs specialist for the Federal Reserve Bank of St. Louis, has been instrumental in developing an alternative payday loan program in Arkansas. The group, called Arkansans Against Abusive Payday Lending is a coalition of 36 consumer, military and faith-based organizations in the state.

It offers a loan of up to $500 with no application fee, and the interest rate doesn't exceed 17% a year. Borrowers are given free financial counseling. And they're also loaned an additional 100% of their loan that gets deposited into an interest-bearing savings account, as a first step toward a healthier financial life. The six- to 12-month repayment term is much more liberal than traditional payday loans, which require payment in full by the next paycheck.

It Pays to Do Some Homework

It's also worth reading
fact sheet on alternatives to payday loans that the independent consumer advocacy group Consumers Union publishes. It advises, among other things, that consumers try to get an advance from employers to meet short-term cash needs.

Despite the pressure felt by people in dire financial straits, running into the first money store they see shouldn't be their first move because other options are often available. The extra homework will save people from getting into a bind that's hard to get out of, as others have found.

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